New to the art form? This Wall Street Journal article will get you orientated. Also, for more information on how some of these titles mislead lawmakers and the citizenry, find some academic commentary from Brian Christopher Jones here:

Tuesday, July 2, 2013

Protecting the Phrase "GI Bill"

Senator Barbara Boxer has introduced the GI Bill Protection Act of 2013, which according to the press release would "permanently prohibit the inappropriate and misleading use of the phrase 'GI Bill' in the marketing materials of for-profit colleges or universities."

As the Delaware Online explains
[S]ome for-profit schools and advertisers not affiliated with the government have used the phrase to create the false impression that they are endorsed by the government. Typically, the groups create websites with military-sounding names, claiming to offer unbiased advice on GI Bill benefits. The sites, however, are just a ruse to lure students to those schools.
A partial press release is located after the jump. 


Boxer, Colleagues Introduce Bill to Permanently Protect the Phrase "GI Bill" from Abuse  

Legislation Would Ban Deceptive Marketing and Predatory Recruiting by For-Profit Schools Targeting Veterans

Washington, D.C. – U.S. Senator Barbara Boxer (D-CA), co-chair of the Senate Military Family Caucus, joined Senators Tom Harkin (D-IA), Al Franken (D-MN), Barbara Mikulski (D-MD), Richard Blumenthal (D-CT), Kay Hagan (D-NC), Mark Begich (D-AK), Dianne Feinstein (D-CA), Tom Carper (D-DE), Ben Cardin (D-MD) and Brian Schatz (D-HI) today to introduce the GI Bill Protection Act of 2013, legislation that would permanently prohibit the inappropriate and misleading use of the phrase “GI Bill” in the marketing materials of for-profit colleges or universities.

“Congress must take action to end—once and for all—the predatory practices that for-profit schools use to target our veterans,” Senator Boxer said. “The brave men and women who have served our country deserve to have the most accurate, comprehensive information about their education benefits so they can make informed decisions about their futures.”

Senator Boxer has been a leader in the effort to combat the problem of misleading advertisements and marketing practices aimed at veterans. In March 2012, she led a group of 14 Senators in asking Department of Veterans Affairs (VA) Secretary Eric Shinseki to file a trademark application with the U.S. Patent and Trademark Office for the phrase “GI Bill.” Last December, the VA announced that the phrase “GI Bill” is now a registered trademark under the sole ownership of the VA.

However, trademark protection is not permanently guaranteed and the VA must actively police the trademark and pursue those who are infringing on its trademark rights or the protection could expire. The GI Bill Protection Act of 2013 would ensure that this protection remains in place permanently under the law. Congress has taken similar action to permanently protect phrases such as “American Veterans,” and the names of federal benefit programs like “Medicare” and “Social Security” in order to prevent their misuse. ...

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